Week 8 - Social Media

Social media

Whether it’s Twitter or Facebook, retailers are scrambling to jump on the social media bandwagon. But who is doing it right and which social media channel is the one most likely to deliver commercial results?

• Discuss.
• Refer to academic studies.
  

Week 9 – Mobile Commerce and fashion e-tailing

2010 could see a boom in fashion related apps as consumers take-up of the i-phone grows. It is important for fashion business to decide whether an i-phone app will be suitable for their business and what they want to gain from it.

• Do you think mobile marketing strategies will be important in the future?
• Are consumers ready to shop for fashion on the move?

Apps need to be carefully thought through, offering customers something unique and compelling and they must play a specific role to play in a wider multi-channel strategy.

• Discuss using fashion examples, industry information and academic research.

Week 10 - Blue Sky

Blue sky – Write a piece about the future of online retail.
What innovations are set to transform online fashion?

What area should retailers invest in?

What is happening globally?
Write a piece about an area of personal interest - Think outside of the box!!