Week 2 - Web 2.0 The E-tailing tipping point

Businesses are always looking for ways to attract and retain customers. As a result, the company website is becoming an important tool for not only selling to customers but also to reinforce and keep the brand in the minds of consumers.

To maximise results, many organisations are looking at using Web 2.0 technologies because they offer the ability to provide a high level of customer service and drive traffic to the website.

Web 2.0 - E-tailing tipping point
Web 2.0 is a new more social and participatory phase of the internet – analyse Web 2.0, consider what Nick Robertson said was the future, entertainment, experience and interaction – can you give an example of this?

• Do you think Web 2.0 is driving consumers to go online?
• Can web 2.0 features encourage consumers to buy online?
  
  BE FASHION SPECIFIC– link to academic research!!