Week 7 – E-marketing

Analyse one of the six promotional mix areas and discuss using fashion examples, industry information and academic research.

• Advertising (pay per click adevertising/ banner ads)
• Selling (avatars and chat)
• Sales Promotion (Incentives and rewards)
  
• Direct Mail (Opt in email newsletters)
• Word of Mouth (Viral, email a friend and links)
• PR (Social Media, blogs and feeds)
  

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Which do you think is the most important in 2010/ 2011 and why?

Discuss