The rise of multichannel retailing and e-commerce is causing a dramatic shift in the way the retail industry operates. There is a strong trend emerging showing that high street retailers with an online presence are playing an increasingly significant role in the e-retail sector (IMRG, 2010). Retailers with stores and online facilities saw year-on-year sales rise by 28% in March (2010), compared with 1% for online-only retailers. However over all growth in online far outpaced the high street, which saw like-for-like sales rise by 3.7% compared to the same week last year. Fashion sales rose by 5.8%, with footwear receiving the biggest benefit, closely followed by womenswear.
Review the Online Market.
Consider key points:
Consider key points:
- Growth of online, value of market etc.
- Why has online retailing grown over the past ten years? and will it continue?
- Think about Verdict 2010 predictions - which do you believe will be the most significnat in 2010/2011?
Key trends: BE FASHION SPECIFIC.
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