Week 9 – Mobile Commerce and fashion e-tailing

2010 could see a boom in fashion related apps as consumers take-up of the i-phone grows. It is important for fashion business to decide whether an i-phone app will be suitable for their business and what they want to gain from it.

• Do you think mobile marketing strategies will be important in the future?
• Are consumers ready to shop for fashion on the move?

Apps need to be carefully thought through, offering customers something unique and compelling and they must play a specific role to play in a wider multi-channel strategy.

• Discuss using fashion examples, industry information and academic research.