Monday, 7 June 2010

Week 4 - Website design


Evaluate fashion website design focusing on one of the following design areas:

  • Navigability
  • Online Atmospherics
  • Interactivity
Why is the area you have chosen to discuss important in fashion retail?
Can you discuss any best practice for key aspects of website design?
How can retailers use design to attract and pitch more effectively at their chosen market segment and design better quality sites?

Use one fashion retailer as an example.
Refer to academic studies when possible.

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